The Design of Information

Sorting through air travel options can be mind-numbing. The timeline approach at Hipmunk makes it easy to see everything you want to know about available alternatives: price, departure and arrival, length of flight, stop-overs, airlines. They have an “agony” algorithm that brings the least painful itineraries to the top. You can also sort instantly by more traditional criteria. And a quick click gives you all the details you need to know about a flight without having to go to a new page.

Well thought out, all the way around. Only gripe is the lack of Southwest Airlines options, but that’s not Hipmunk’s fault – you won’t find them on Orbitz either.

Time to book a flight to Honolulu.